It has often be said that WordPress has phenomenal SEO; and according to Tim Ferris, it has the best out-of-the-box SEO of any web platform – or so his friend from Google told him. But, if you have made the decision to use Drupal, or you are pondering the possibility of doing so, then you will be pleased to know that Drupal SEO is definitely not something to be ignored. In this article, I will briefly explain why Drupal is a fantastic platform for all of your SEO needs. Whether you are a blog writer, e-commerce business owner or an artist showcasing their work, Drupal’s SEO tools can help you rank higher in the search engine listings. This means that your site can be seen by more people, which in effect can result in more sales.
Top Drupal SEO Modules
For anyone that has used WordPress, it is probable that you would have used Yoast! Or at least heard of it.
Real-Time SEO for Drupal is essentially Yoast, but it isn’t. After Yoast pulled their module from Drupal, developers at GoalGorilla created this handy module as a much-needed replacement. It isn’t affiliated with the official Yoast app, however, it does use the Yoast API. It is so good, that T-Mobile Netherlands even commented on how brilliant it is.
It is totally free, however, if you wish, you can donate to the team, and thus helping the development of this module improve and grow.
What I like about this module is that it is really simple to install. It doesn’t require any other modules and it works just as much as the WordPress version does. So, when writing an article you can tell it the focus keyword, i.e. ‘Drupal SEO’, and this plugin will tell you the number of times it appears in your copy; as well as you reading score, writing density score, word score, and much more useful SEO tips that will turn any dull article into an SEO winning post.
In SEO, potentially anything that you write can help or hinder your search engine rankings. This also includes page URLs. Manually changing page URLs can be tiresome, but Pathauto makes it easy. It creates URLs based on set patterns. So, instead of having a default URL of node/123, you might have a URL of content/hello-world.
So if you know anything about modern SEO techniques, you will know that metatags aren’t as important as they were 15-years ago. None-the-less, they are still useful to include, as they could improve your improve your site’s ranking. This module allows you to automatically add structured meta-data about your site. Not only that, it also includes support for social media cards, including Facebook and Twitter; allowing control of how content is shown on those platforms.
Checks for broken links and creates and auto-redirect. It also creates clean URLs, as well checking which URL is active. For example, if you create a page, and rename it, this module will create a redirect to the new page URL. This is vital in SEO as search engines penialise websites for broken links.
As you can see, there is a good range of SEO tools to choose from when getting started with Drupal SEO development.
There are others that I could include such as keyword tools, social media button shares and analytic modules, but, some that I found were not protected by Drupal’s security advisory team.
If you have any questions, or you use a module that you think NEEDS to be on this list, then let me know.